Benedict's Soapbox About Me Selected Work

6 February 2011Dieter Rams’ Ten Principles to “Good Design”

  • Is innovative
  • Makes a product useful
  • Is aesthetic
  • Makes a product understandable
  • Is unobtrusive
  • Is honest
  • Is long-lasting
  • Is thorough down to the last detail
  • Is environmentally friendly
  • Is as little design as possible

Dieter Rams

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